This two-floor site of about 5000 SFT is located at the very beginning of Road no. 10 of Banjara Hills, a street which is known for its fashion boutiques and outlets of connoisseurs in bespoke clothing. The clients, who are the second generation in the family-business of bespoke clothing, wanted a retail environment that helped them showcase and sell better, and that set a benchmark in the market for their brand.

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The overall shape of the site is such that it narrows down as we move into the store. This gave the store-front the maximum width, and the walls a natural inclination towards the front, helping boost the clothing-visibility on the walls. The naturally wide store-front also helped in creating space for a transitional buffer, that made the customers comfortable right after they entered the store.

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